Is Discovery just an expensive PowerPoint presentation?

No, our Discovery service is an intensive, methodical analysis and planning process in which we work with you to develop concrete and reliable project results. The result is a detailed Project Requirements Document (PRD) and not a superficial set of slides.

Why not develop directly?

Without a well-founded requirements analysis, you risk expensive undesirable developments, technical dead ends or misunderstandings between the teams. Discovery ensures predictability, cost control and clear responsibilities before implementation begins.

Is the discovery service tied to a later implementation at Syde?

No, you can also use the result of the discovery as a basis for offers from other service providers. If you decide to implement your project with Syde, we will generally offset part of the discovery costs against the subsequent project.

How long does a discovery take?

Depending on the size and complexity of the project, a discovery usually takes between 2 and 4 weeks. During this time, we conduct workshops, analyze requirements and create the PRD.

Who should take part from the customer side?

Ideally, all relevant stakeholders should take part. Typically, these are representatives from marketing, IT, product management and other specialist departments. It is important that everyone who will later make requirements or decisions is involved at an early stage.

Is there a rough price guide?

The costs for a discovery service vary depending on the scope and complexity of the project, but generally start in the lower five-figure euro range. In an initial discussion, we clarify together which setup is sensible and necessary for your project.

Website Relaunch for Enterprise: From Risk to ROI

Your corporate website isn’t a brochure — it’s a growth platform.
With Syde, a website relaunch becomes a measurable business initiative that accelerates revenue, boosts performance, and proves compliance across complex system landscapes.

Download the Playbook

Why Do a Website Relaunch Now?

Performance bottlenecks, outdated frameworks, and rising maintenance costs are the top reasons enterprises plan a website relaunch. Even a 100 ms slowdown in loading can materially reduce conversion — an effect that compounds at scale. A structured relaunch addresses these risks and sets explicit KPI targets for ROI, Core Web Vitals, and governance.

What leading Enterprises target

Economic Impact

Breakeven within 12 months by combining conversion uplift with lower operating costs.

Technical excellence

LCP P95 < 2 s for 95% of sessions, with predictable rollback windows.

Governance & compliance

Auditable releases, clear roles, and GDPR/ISO-aligned processes.

C-Level Relaunch Checklists

CEO

Focus ROI, governance, and risk control.

Tick off what’s done — everything else becomes your priority list.

  • Write and quantify business goals; approve a break-even target based on conversion uplift and cost savings.
  • Establish a transparent governance structure and clear escalation paths.
  • Define maximum loss threshold and maintain a documented risk portfolio.
  • Align the relaunch with ongoing digital initiatives or M&A programs to leverage synergies.
  • Reserve C-level time for regular status gateways and decision checkpoints.
  • Approve binding success criteria for go-live and the first 30 days after launch.
  • Set up continuous investment control (NPV/payback tracking) tied to KPI scorecards.

CTO

Architect for scale; enforce Core Web Vitals; ship with CI/CD.

Quality gates, rollback, and observability from day one.

  • Define target architecture and validate with future load scenarios and realistic data volumes.
  • Set Core Web Vitals as non-negotiable (e.g., LCP P95 < 2 s) and enforce performance budgets.
  • Develop scaling strategy for spikes (cloud autoscale, CDN, edge caching).
  • Establish security baseline (OWASP), MFA for admin/deploy, and WAF rules.
  • Implement CI/CD with automated tests (unit, integration, E2E) and documented rollback < 5 minutes.
  • Initiate documentation & knowledge management (runbooks, change logs, playbooks).

CIO

Minimize risk and ensure auditability.

  • Document GDPR/ISO 27001 requirements and acceptable residual risks.
  • Define role/authorization concepts for editors, developers, and service providers.
  • Specify backup, restore, and disaster recovery with binding RTO/RPO windows.
  • Create a data-flow diagram for all integration points (CRM, ERP, BI) and consent logic.

CSO

Accelerate lead velocity and self-service content.

Align SLAs with Marketing, enable ABM triggers, close the loop.

  • Define lead scoring tailored to the new content funnel; set MQL->SQL criteria.
  • Ensure automated MQL->SQL handover with CRM integration.

AI-Ready Starts with a Solid Website Foundation

Be up to date: Generative AI, composable DXPs, and personalization only create value when your content, data layer, performance, and governance are in order. Without that foundation, AI pilots remain siloed, costs spike, and risks increase. A modern relaunch establishes structured data (Schema.org), clean APIs, Core Web Vitals at scale, consent & audit trails, and role-based access — the preconditions for sustainable AI use cases.

The Three-Phase Enterprise Relaunch Model

We use a proven 3-phase approach to keep uncertainty low and ROI measurable.

Phase 1

Before the Relaunch

Strategy & KPI Framework

Set explicit economic, technical, and governance goals, then validate current performance, risks, and resources.

What we deliver in Phase 1
  • Stakeholder interviews → KPI translation and risk matrix
  • Baseline for Core Web Vitals and operating costs
  • Content inventory and consolidation plan
  • Governance & compliance requirements (GDPR/ISO) and rollout cadence
Phase 2

During the Relaunch

Control, Quality, Risk

Translate strategy into code and processes. Secure SEO rankings through a redirect matrix and structured migration.

Phase 3

After the Relaunch

Monitoring, Optimization, Governance

Within the first 72 hours, verify stability every five minutes (Core Web Vitals, response codes, conversion). Then switch to monthly growth sprints and a quarterly governance board (security patches, audits, style guide updates, trend radar).

SEO-Secure Website Migration for Enterprises

A relaunch without structured migration risks visibility and ranking losses.

1 Complete URL inventory
2 Keyword/intent mapping
3 Benchmarking
4 301 redirect matrix
5 Canonical checks
6 Schema migration
7 Robots rules review
8 Staging crawl
9 Launch monitoring
10 30-day review

Practical Setup

Maintain a dedicated Search Console property for the new domain variant to isolate fluctuations and validate redirect processing.

DevOps & CI/CD

Quality That Ships

Automated build → test → stage → deploy

with hard quality gates shortens time-to-value and reduces risk.

What we implement by default

  • Feature branches with reviewed pull requests
  • Static analysis, dependency scanning, and container signing
  • End-to-end and performance tests with LCP targets in pipeline gates

After Go-Live

72-Hour Verification → Continuous Growth

First 72 hours (5-minute interval): LCP median, response codes, conversion rate, funnel drop-offs with alert thresholds (e.g., LCP > 3,000 ms, 5xx > 0.3%). Pre-approved rollback path within 5 minutes.

Future-Proof Radar: A Quarterly Review

Trends we operationalize

Generative search

Adjust structured data and observe CTR for key queries

Composable DXP

API gateway strategy and headless-enabled core functions

Client-side AI

Keep performance budgets and privacy guardrails

Privacy legislation

ePrivacy/Schrems updates on the radar

Sustainability

Track carbon footprint signals (server/CDN)

Why WordPress Is a Pragmatic Enterprise Choice

Open source brings transparency, a global talent pool, and no vendor lock-in — with WordPress combining a massive ecosystem (60k+ plugins), headless capability, and optional SLAs (e.g., WordPress VIP). For organizations prioritizing scalability, innovation speed, and long-term cost efficiency, WordPress is often the most pragmatic core — without sacrificing enterprise reliability.

Selected Results

Headless WordPress VIP with CI/CD and global edge caching
  • LCP dropped from 3,200 ms → 1,450 ms
  • Operating costs −22%, +12% page views per visit
Multi-site migration (1,500+ pages) with a design system
  • TTFB improved 950 ms → 280 ms
  • Onboarding reduced from 5 days → 2 hours
  • Maintenance −30% via centralized updates and scanning

About Syde

Syde is Europe’s biggest WordPress agency, focused on business-critical platforms for enterprises and upper mid-market. We combine technical excellence with measurable business outcomes.

10000+

Enterprise relaunches worldwide

400+

Full-time specialists(dev, design, strategy)

99+%

Average availability on-SLA-backend projects

+200%

Average conversion increase after go-live(selected projects, last 3 years)

How we work

Structured discovery (KPI mapping, risk analysis, PoCs), modular architectures, automated testing, CI/CD, and continuous optimization after launch.